resume
Summary
I’m a creative leader with over a decade of experience in music, content creation, and artist-centered storytelling. I specialize in building emotionally resonant campaigns, managing production from ideation to delivery, and capturing artists in ways that feel honest and unforgettable. My work spans photography, live events, short-form video, and digital strategy rooted in empathy, collaboration, and a deep love for music.
Core Skills
Creative Direction & Visual Storytelling, Photo & Video Production (on-set & live), Tour & Event Content Creation, Artist Relations & Client Management, Social Media & Digital Strategy, Project Management & Budgeting, Pitching & Proposal Development, Cross-functional Collaboration
Education
Palm Beach County School District Class of 2013
561.222.3706 | imani@imanigivertz.com
Experience
Freelance Creative Director & Photographer | Independent
June 2009-Present
Lead creative strategy and visual execution for music artists, brands, and non-profits.
Produced and direct photo and video content for album campaigns, press, social rollouts, and tour media.
Managed all phases of production pitch decks, scheduling, on-set directing, post-production, and delivery.
Content Creator & VIP Coordinator | The Devil Wears Prada
March 2022 - May 2025
Collaborated with band, label and management to build the band’s digital brand for their last album cycle.
Captured and delivered high-impact photo and video content across international tours.
Collaborated with the bands management and touring crew to shape visual storytelling.
Managed VIP experiences and fan engagement on tour and offsite.
Digital Marketing Manager | Round Hill Records
March 2021 - February 2022
Managed content strategy and creation for a roster of rock artists.
Led execution of digital initiatives across Instagram, TikTok, YouTube, and artist websites.
Directed music video, livestream, and podcast production efforts.
Collaborated cross-functionally to align digital strategy with broader marketing goals.
Managed budgets and vendor communication for content activations.
Co-Founder & Facilitator | WKND of WEIRD Creative Workshop
April 2024 - Present
Designed and led a multi-day creative workshop focused on community, experimentation, and storytelling.
Produced immersive experiences combining movement, photography, and reflection.
Managed programming, content capture, and participant engagement.
Tour Photographer, Merch Manager & VIP Coordinator | Various Artists
September 2016 - Present
Created, edited, and delivered content on tight 24-hour turnarounds across tours and live events.
Some clients include: Four Year Strong, Dayseeker, Silent Planet, Thornhill, Solid State Records, UNFD, Common Ground Records, HeartSupport, and Fleetwood Mac (LaneOne).
Project & Social Media Manager | Christ Fellowship Church
July 2015 - June 2019
Oversaw department-wide creative communications and digital content.
Managed a 35+ member volunteer team to execute social media campaigns.
Built content systems and storytelling strategies across platforms.
Asst. Figure Skating Director & Learn To Skate Instructor | Palm Beach Ice Works
January 2012 - July 2015